If you use Facebook ads, you need to use Facebook Pixel to measure the success of your campaigns. you burn dollars hoping that maybe something is working.
However, if you don’t measure the effectiveness of your ad campaigns. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably.
Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources.
